Moa Feldenheimer is an experienced consultant in the marketing and advertising industry. He began his career in São Paulo, Brazil, working with a consultancy company in marketing research and planning. In 1996, he joined DINAP, a Grupo Abril subsidiary and one of the largest media companies in Brazil, where he was responsible for magazine distribution. Over the course of seven years at DINAP, Moa held roles in marketing research, portfolio management and product management. This included overseeing 40 client publishing houses, a team of 28 professionals and generating $200 million (US) in annual revenue. After DINAP, Moa joined the Brazilian operations of Dauern Group, an Argentinian publishing house where he served as the Brazil country manager and later became a business partner of Editora Lua. Under his leadership, Editora Lua developed and launched eight new magazines in education, health, cooking, and agribusiness. After repositioning the company strategy, Moa grew company revenue from $500,000 to $5 million (US) in four years.
From 2012 to 2014, Moa worked as a content strategy consultant for food and life sciences companies and co-founded an arts and craft content/e-commerce platform in LATAM, Atelie Centauro. In 2014 he moved to Indianapolis with his wife, where he consults with Brazilian companies exploring the U.S. market and joined VisionTech as an angel investor. Moa earned a BBA in business and marketing from Universidade Anhembi Morumbi in São Paulo.