Kickstart Your New Year’s Resolution to Quit Vaping—Download PuffPal Today for a 30-Day Free Trial
Indianapolis, IN (January 22, 2025) – HabitHalo, an early-stage health tech company dedicated to providing people with “Tools for a Nicotine-Free Life,” is proud to announce the launch of PuffPal – Quit Vaping Motivation. This groundbreaking mobile app delivers real-time, on-demand, and personalized motivation for individuals on their journey to quit vaping. This transformative launch is made possible through a strategic partnership with Boomerang Studio, the startup studio arm of Boomerang Ventures.
Reimagining Nicotine Cessation
HabitHalo stands apart by addressing the physical, behavioral, and social drivers of nicotine addiction through a combination of AI-powered digital tools and soon-to-be-released connected devices. Unlike traditional one-size-fits-all cessation methods, PuffPal and HabitHalo’s product pipeline focuses on each user’s unique needs and preferences, ensuring a tailored quit pathway.
HabitHalo was selected by Indy-based Boomerang Studio, which specializes in helping early-stage connected health tech companies successfully de-risk, develop, and launch market-ready products. This collaborative effort underscores Boomerang Studio’s mission to support innovative healthcare solutions that can profoundly impact everyday lives. HabitHalo is expected to make a significant mark in vaping cessation with its personalized approach and unique technology.
“Boomerang Studio is dedicated to fostering early-stage connected health startups that address real-world challenges with transformative potential. HabitHalo embodies this mission perfectly, combining personal insight, innovative technology, and a commitment to meaningful impact,” said Eric Beier, MD, Partner and Chief Medical Officer at Boomerang Studio. “With its focus on personalization and practical solutions for vaping cessation, HabitHalo represents the type of venture we’re proud to support.”
The Vaping Epidemic and Market Need
The rise of vaping among youth and young adults has reached epidemic levels. According to recent statistics:
- 1.6 million teens in middle and high school report vaping (CDC, 2022).
- 27.5% of high schoolers used e-cigarettes in 2019, mirroring cigarette usage rates from 1991 (Truth Initiative, 2020).
- Nearly 90% of young vapers use flavored products, making cessation even more challenging (CDC, 2022).
- Existing quit methods fail 80-95% of the time (Truth Initiative, 2020). The U.S. cessation market alone is valued at $13 billion, highlighting a significant opportunity to address unmet needs in this space.
HabitHalo’s mission is to fill this critical gap by offering innovative solutions tailored to the needs of today’s vapers.
PuffPal: Unique Features and Benefits
Invented by a former vaper turned health advocate, PuffPal incorporates cutting-edge AI-driven technology to provide:
- Personalized Motivation: Based on a user’s responses to a brief questionnaire, PuffPal delivers motivational messages in a voice and style that resonate with their personality and preferences.
- Real-Time Support: Users can access encouragement during moments of weakness, helping them navigate cravings and avoid relapse.
- Adaptable Messaging: The app’s AI evolves with user feedback, ensuring messages become increasingly effective.
- Cross-Program Compatibility: PuffPal enhances other cessation programs, offering extra support for those already seeking to quit.
Currently available on iOS via the Apple App Store, PuffPal is free to download and includes a limited-time 30-day free trial, ending February 28, 2025. This exclusive offer is designed to help support people’s New Year’s Resolutions and provide an encouraging first step for those looking to quit vaping in 2025. After the trial period, the app offers a subscription model at just $0.99 per week. Future plans include expanding to Android and other geographies. Discover more at mypuffpal.com.
A Founder’s Vision
This mission is deeply personal for HabitHalo’s Founder and Chief Product Officer, Phil Tran. Having struggled with nicotine addiction himself, Phil brings unique insight into the challenges vapers face. His journey from an ex-vaper to an advocate and innovator is complemented by his academic contributions to two peer-reviewed studies and his TikTok presence, where he’s shared over 40 motivational videos that have resonated with thousands.
“As someone who’s been on this journey and failed more than once before succeeding, I know how it feels when the craving starts and the pressure is on,” said founder and Chief Product Officer, Phil Tran. “PuffPal is designed to motivate users through those low points in a personal, fresh voice. Whenever they need it. It’s what I wish I could have said to support some of my friends along the way and what I wished they would’ve told me.”
“Phil Tran founded HabitHalo to give vapers the tools they need to live a nicotine-free life. PuffPal is the first step on our journey, and we want it to be the first step for people looking to control their vaping habit. PuffPal listens, and it adapts messaging and tone to make the most impact,” said Todd Durniak, CEO.
What Makes HabitHalo Different?
HabitHalo’s comprehensive approach integrates:
- A Product Pipeline: Including an App and Proprietary Algorithm and connected devices like QuitBox and QuitVape for automated step-down solutions.
- Focus on Personalization: Recognizing that individuals respond differently to motivational styles, HabitHalo tailors its real-talk-style messaging to each user’s needs.
- Broader Mission: While starting with vaping cessation, HabitHalo aims to expand its offerings to address other nicotine delivery modalities.
“HabitHalo’s solutions aren’t just about quitting –they’re about empowering individuals to reclaim control over their lives and health,” adds Durniak.
Download PuffPal Today
Take Advantage of a Limited-Time Offer. Don’t wait! Sign up now to enjoy a free 30-day trial and start working toward your New Year’s Resolution to quit vaping. Offer ends February, 28, 2025. Let PuffPal be the motivation you need to kickstart your journey toward a nicotine-free life. Download PuffPal now on the Apple App Store or visit mypuffpal.com for more details.
About HabitHalo
HabitHalo, Inc. is an early-stage health tech company dedicated to providing people with “Tools for a Nicotine-Free Life” through digital applications and connected devices initially focused on vaping cessation. Founded by a former vaper, HabitHalo combines personal experience, academic research, and cutting-edge technology to empower individuals in their quit journey. Learn more at habithalo.com.
About Boomerang Ventures
Founded in 2019, Boomerang Ventures is a venture capital firm focused on early growth-stage connected health technology companies. Leveraging a combination studio and venture fund, Boomerang provides the collaborative direction, deep industry expertise, and continuum of support founders need to take their innovations from ideation to market. Boomerang believes that better patient care begins with identifying and solving the biggest challenges in healthcare. Boomerang Ventures is proudly and strategically based in Indianapolis, where the healthcare and entrepreneurial business climate is a thriving community ripe with opportunities. With a secure niche at the intersection of health technology, studio-fund synchronization, and the Midwest, Boomerang differentiates itself from the competition. Boomerang Ventures is Healthcare Innovation, Reimagined. For more information, visit boomerang.vc.
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Media Contacts:
Todd Durniak
(781) 918-8025
[email protected]
Audra Wait
On behalf of Boomerang Ventures
(615) 504-8812
[email protected]
