Here’s Why The Best Venture Returns Come From The Midwest

While startup and venture performance in the Bay Area is a valuable datapoint that provides meaningful insights into our industry, I recommend a different strategy for evaluating our respective ecosystems’ health. To get an actionable, not to mention less daunting, perspective of our performance, we must look beyond the Bay and across all of the country’s innovation communities.

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65% of Salesforce Ventures Investments Outside Silicon Valley
The Midwest dominates in emerging growth industries and evolving technologies. Boomerang Ventures provides alternative investment strategies personalized for the entrepreneur.

65% of Salesforce Ventures Investments Outside Silicon Valley

Some of the biggest Heartland success stories in recent years, from Utah’s Qualtrics to Indiana’s ExactTarget, have been enterprise software companies. Middle America has a high concentration of Fortune 5000 companies, giving these startups crucial proximity to necessary customers while being able to keep costs low by operating in a cheaper part of the country.

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